You are an artist, designer, a creator. Drawing, painting, carving, sculpting, weaving nothing into something is your gift. After you have spent hours creating your work of art what do you do now? You certainly do not want it just sitting in your house collecting dust. That isn’t the goal. The goal is to share your work with others. If you are a chef your gift is to create works of art with ingredients and then people get to consume it, taste it, savor it. A painting is meant to hang in someones home or office enhance the space.
For many artists & designers the creating is the easy part. How do you market yourself and do it without spending a ton of money? There are easy ways to start or enhance your current marketing and promotion efforts. In this article we will look at a few that you can start implementing today.
Five Ways to Market Your Art & Design Business
1. Create A Business Facebook Page
As you know Facebook is everywhere and just about everyone is using it. I recommend having a business page and your personal page. Just like you are advised to have a business account and a personal account for banking. Once your business page is set up be sure to add a profile photo such as your logo or an image of your artwork and do the same for the header. You can then invite “your friends” that you are already connected to via your personal page. Now start creating posts. Share images of your artwork, talk about upcoming events you will be at and show work in progress.
2. Start an Instagram Page
You are an artist, you are visual. Starting an Instagram account is a great way to connect with people who are interested in what you create. Instagram is all visual. The images are what connect people to you. Keep your page about you and your work. Post as often as you’d like but try to be consistent with it. If you only want to post once a week then do that. Don’t forget your hashtags, keep them related to what you are posting and remember you can use up to thirty with one post. Keep your hashtags more specific versus generic. An example would be #painting vs #oilpaintingofflowers. See the difference?
3. List on The Wisconsin Art Connect
Did you know you can list your business on here for free? Your listing will stay up as long as you want and you can log in at anytime to update it and make changes. You don’t have to have a website to list it, you can use your Facebook business page link or Instagram. The whole reason behind creating this site was to give artists an outlet to list their business for free. Add your info to as many online directories that you can. The more you are listed on the internet the more traffic will come to your website.
4. Hand out Flyers
This one may has a small fee associated with it if you don’t already have business cards printed or postcards. The cost would be to have them printed, start with a small run of fifty so it costs under $20. Try Vistaprint.com (I have printed from them many times) they have a lot of offers and deals running weekly. Once you have your printed materials then get out into your community and hand them out to local coffee shops & art galleries. Many small businesses have a bulletin board where you can add your cards.
5. Display Your Work in a Local Coffee Shop
While you are out handing out and putting up flyers or postcards look around to see if they have artwork on display. If you see they do ask how you can hang or display your work. Most coffee shops are happy to showcase local artists and have rotating displays that change out monthly. Make sure you have cards to leave out with your work and next to your work be sure to put up a pricing card that includes title of the piece, size, materials used to make it, price and your website or contact info.
All of these options are about connecting with your community and also your clientele. If you are shy and have a hard time talking to people then enlist a good friend or family member to help you out. Make a day of it, driving around to local coffee shops and galleries. Have fun connecting with people and letting them know who you are and what you do. You never know who you will meet and what may come from that encounter. I’d love to hear other ways you have promoted yourself for free or for a minimal fee. Share those in the comments below!
That’s what this The Wisconsin Art Connect is all about, sharing and connecting!
Cheers – Alexis